NEW PRODUCT LAUNCH - 34X STRONGER + MORE RESISTANT TO HAIR BREAKAGE*: Repair and resist visible damage from coloring, bleaching, highlighting, styling, heat and more. *System vs. non-conditioning shampoo

19.3% KRT TECHNOLOGY: This treatment for damaged hair with Keratin Resistance Therapy and liquid crystal amino acids, reconstructs bonds from cuticle to cortex for strong, soft, damage-resistant hair

BOND REPAIR HAIR CARE SYSTEM: Restores and helps with hair strengthening from cuticle to cortex using crystal technology providing deep penetration for lasting resilience

INSTANT RESULTS + DAMAGE SHIELD SYSTEM WITH THIS HAIR BREAKAGE TREATMENT: Softer, smooth hair in one use with heat protection up to 450° and future damage defense

HAIR STRENGTHENING TREATMENT FOR MOISTURE + EASY STYLING: Weightless hydration detangles and enhances manageability for effortless hair care and hair styling

CONSUMER-VALIDATED*: 100% of consumers agree: This regimen made hair smooth*Based on a consumer panel study on 7/29/25 using Nexxus KERAPHIX Shampoo, Conditioner + Liquid Crystallizer treatment